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In Cultural Imperialism, John Tomlinson deals with issues ranging from the ideological effects of imported cultural products, to the process of cultural homogenization, to the nature of cultural autonomy. He examines a number of related discourses: thedebate about "media imperialism" the discourse of national cultural identity; the critique of multinational capitalism and the critique of cultural modernity. His analysis reveals major problems in the way in which the idea of cultural, as distinct from economic or political, imperialism is formulated.
- Sales Rank: #1068600 in Books
- Published on: 1991-04-01
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .50" w x 6.00" l, .64 pounds
- Binding: Paperback
- 200 pages
Review
Tomlinson's study is very useful because it attempts to make some overall sense of the issue of cultural imperialism and how it has been defined and studied... Engagingly written and intellectually sophisticated.
(Fred Fejes Journal of Communication)John Tomlinson set out to challenge many of the hidden and not-so-hidden assumptions in talk about cultural imperialism, and by the finish he has completely reshaped the debate... Tomlinson has done all of us a great service.
(K. Anthony Appiah Voice Literary Supplement) From the Back Cover
The book deals with issues ranging from the ideological effects of cultural products, to the process of cultural homogenisation and the nature of cultural autonomy. The author suggests that the critical discourses of cultural imperialism are best understood, not in terms of national cultures, but as protests against the rise of global cultural modernity.
About the Author
John Tomlinson's recent work has explored the place of speed within modern telemediated culture, resulting in his latest book, The Culture of Speed: The Coming of Immediacy published by Sage Publications in October 2007. He is currently developing research into the constitution of public culture and cultural values within contemporary capitalist societies.
Most helpful customer reviews
11 of 11 people found the following review helpful.
A sensitive overview of a complex and misunderstood concept
By S. Schifferes
I read this book as part of an undergraduate course in 'Cultural Geography'. Considering the subject matter, the book is rare in its accessible style, and the arguments are relatively easy to follow. Tomlinson adeptly manages to draw on complex theories without complicating his argument. Effectively, this book seeks to 'problematise' the idea of 'cultural imperialism'. The author systematically articulates his criticism of this idea, the idea that certain cultures (e.g. 'American' culture) dominate others, drawing on many useful examples. This book is critical of many of the preconceptions that liberal, left-wing Westerners hold abuot how globalisation - in the cultural realm - is affecting our world. For Tomlinson, cultures are always changing, and identities exist at many scales and in many forms. In his conclusion, he argues that a better model of understanding cultures would be that all cultures are evolving over time, with reciprocal influence from other cultures, rather than one 'nation' or 'people' changing another one. He warns against assuming that changes are unwelcome.
The book will interest anyone curious about cultural change in the contemporary, global era. Indeed, the book inspires the reader to challenge any 'grand' theories of how the world works, whether liberal or conservative.
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