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Integrity is All You've Got, by Karl Eller
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An advertising hall-of-famer and business legend reveals the secrets of his success
Best known for conceiving the idea of outdoor advertising, Karl Eller embodies the spirit of American entrepreneurship at its finest. Integrity Is All You've Got is the chronicle of a singular life in business and all its "chills, thrills, deals, risks, gambles, crash landings, and miraculous recoveries." Readers get:
- A first behind-the-scenes look at the life of a business legend
- Powerful lessons that managers and entrepreneurs can apply
- Eller's guiding principles for racking up successes and recovering from "crash landings" that center on the critical importance of integrity
- Sales Rank: #2652361 in Books
- Brand: Brand: McGraw-Hill Companies
- Published on: 2004-12-14
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .47" w x 5.98" l, .67 pounds
- Binding: Paperback
- 224 pages
- ISBN13: 9780071737821
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
About the Author
Karl Eller (Tucson, AZ) is chairman and CEO of The Eller Company. Over the course of his more than 50 years in business, he founded several highly successful businesses and served as president and CEO of Columbia Pictures Communications and the chairman and CEO of Clear Channel Outdoor. An alumnus of the University of Arizona as well as a philanthropist, the Eller College of Management is named after him. He was recently inducted into the Advertising Hall of Fame.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Good book on keeping your word
By Johnny Than
I read this book after picking it up at a garage sale a long time ago. It is an excellent book on the key things that sales people struggle with. How do I sell without lying? How do I keep integrity with what I say I will do when there are other factors out of my control? etc etc.
It has a couple key stories that really make it worthwhile to me....paying back your debts, allowing your integrity to sell your service/product, and in general focusing on how integrity can make things happen.
No question i found the book very insightful and reinforced things, that may be quaint, but are obviously hard to follow when you look around at your peers.
0 of 0 people found the following review helpful.
Catchy title, but not much else.
By Angie Smith
Not quite the interesting story I anticipated. I'm not sure the average person, workng their way up in the business world could prevail time and time again without the "something" behind them. It's m-o-n-e-y! There are "gaps" in the story which are a give away that there is much more than "integrity" that allowed the author to prevail.
0 of 0 people found the following review helpful.
INTEGRITY MATTERS
By Kerry S. Mckendall
This is a good book with great ideas. The author touches on most of the necessary attributes necessary for becoming a success both in business and in your life. I enjoyed the personal feel of the book as the author takes us through his personal life as opposed to preaching what to do and how to do it. Enjoyable read.
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